Siri is always there for you, whether you use a Mac, iPhone, or an iPad. It’s competitors, namely Google and Amazon, however, have taken things to the next level. Google Home and Amazon Echo are gaining popularity and as usual, Apple is getting ready to respond.

Macworld rounded up the latest rumors about the Siri speaker and details such as when it’ll launch and what it will cost.

What will Apple call the Siri Speaker?

There are many names that Apple could use for its upcoming device, some of them being:

  1. Apple Home
  2. Beats Home
  3. iHome
  4. iSpeaker
  5. Siri Home
  6. Siri Speaker

Note that there are other products called iHome and iSpeaker so there’s a fair chance Apple might skip those names altogether.

The most likely name will be Apple Home as that’s how Google and Amazon have named their devices. We expect Apple to follow suit.

When will it launch?

At the time of writing, there is no confirmed release date. Not even a rumored one. Neither is there a hint by the Cupertino-based company as to when they will release it, if at all..

At WWDC 2016, Apple announced a Siri SDK for third-party developers, meaning developers could integrate their apps with Siri. Given previous track record, we expect Apple to announce the speaker at WWDC 2017 and a launch date in September.

But, as Macworld reports:

However, some reports have cast doubt on Apple’s plans for a smart speaker device.

Writing in Time,┬áTim Bajarin said that “After talking with Apple executives, I’ve come away with the impression that they’re more interested in turning Siri into an omnipresent AI assistant across devices, rather than designing a single device specifically to serve as a Siri machine.”
He argued Apple was more interested in expanding Siri support across multiple devices, citing the AirPods as an example, and in using Siri as a virtual control hub for an array of different smart home devices.

Personally, we think this makes sense as Apple is focusing on making a complete ecosystem, and it is befitting that Siri is a hub to control all of those devices.

How much will it cost?

Again, there is no official word on the pricing. There is a fair chance that Apple won’t price the speaker competitively as they have always been a premium brand. Considering the Google Home retails for $129 and the Echo for $180, Apple might price their speaker around $250. If they want to get competitive, they might price it around $150 or $160, as that’s the sweet spot in between the two.

Conclusion

Keep in mind though that these are only speculations and there are very little rumors to back these up, and no word from Apple.

Macworld also suggests that the Siri Speaker might run a modified version of iOS and could even feature a touchscreen, which both the Google and Amazon devices lack. Also considering that Apple acquired the audio company Beats in 2014, Apple could integrate some Beats speakers and/or microphone technology in the speaker.

Or, we might not even get a Siri speaker altogether. We can only speculate for now, but time will tell for sure.

> Apple Siri Speaker on Macworld